MR609 Capstone: Strategic Management and HRM
Stand-Alone Project: Industry Analysis (200 points)
You should begin working on the Stand-Alone Project early in the course. Each assignment
provides a benchmark for completing the Stand-Alone Project in a timely manner while working
through the course. You will find this information in the “Stand-Alone Project Benchmark”
section of each assignment.
The Stand-Alone Project is comprised of eight (8) parts. (200 points) (A 10-page, double-
spaced response is required for the combination of parts A through H)
You are the newly hired HR Director of Pioneer International, which specializes in farm
equipment. Pioneer is located in Lincoln and Omaha, Nebraska, and has distribution sites in
several small Nebraska cities. Pioneer has about 500 employees.
As luck would have it, you received an invitation to the company’s annual managerial retreat,
which is devoted primarily to strategic planning. This is the first company to invite the HR
Director. There is a great deal of skepticism from the other directors: What contribution can
human resources provide? You are aware that in smaller companies, HR can play a more
substantial role in the strategic development process, and you are determined to prove the value
of the HR department in the strategic development process and define a role for yourself at the
retreat and on an ongoing basis in the strategic management of the organization.
Each director must write out some thoughts regarding Pioneer’s corporate strategy prior to the
retreat. To demonstrate your knowledge of the strategic process, you are going to research the
company and the industry and develop a series of reports to present at the retreat.
This project will require you to put yourself in the role described above, so you will need to pick
a farm equipment company to base your analysis on and gain an understanding of the farm
equipment industry. Based on your analysis, prepare the following reports and compile them
into one product to include an Executive Summary and a Table of Contents.
Part A Industry Assessment using Porter’s Five Forces Model: This section of your report
should include dynamics, industry structure, life cycle, elements crucial to the
industry’s survival, and strategic groups.
Part B Level of corporate citizenship: include discussion of being environmentally friendly,
trustworthiness, and goodwill. This section would also mention the benefits of their
Part C Direct and Indirect Competition: In this section, use information related to
competitive intelligence and the types of competitor information available on the
Internet. Research and discuss two (2) competitors of the company that you are
profiling and explain why they are competitors.
Part D Internal Strengths and Weaknesses: This should include information related to the
Part E External Opportunities and Threats: This section should include information related
to the TOWS matrix.
Part F Overall Evaluation of the Corporation’s Competitive Position: Include your own
analysis, based on the information collected in the previous sections of this essay.
Part G Recommendations for the Future Success of the Corporation: Provide your own
recommendations for the company’s future, based on the information collected in the
previous sections of this essay.
Part H APA Style and Written Expression: The report should be written in a clear and
concise manner utilizing proper grammar, spelling, and punctuation. All resources
used must be properly cited within the report and documented in a bibliography using
Please refer to the rubric on the following pages for the grading criteria for this assignment.