Marketing homework help

Social Media & Web Analytics

Go to the website and social media presence and answer the following questions.

Assessment  – wordcount: 2500 words

  • Social media value creation model
  • Define the social media value metrics
  • Apply the eight layers of social media analytics
  • Define and establish the social media network strategies
  • Under your report, analyze the Predictive vs. descriptive text analytics
  • Define your sources of location data
  • Infers the decision-making process with the location analytics
  • Expose the hyperlink of the Network analytics tools used as a base of your report. Marketing homework help



  • Cover, Table of Contents, References, and Appendix are excluded from the total word count.
  • Font: Tahoma 12,5 pts.
  • Text alignment: Justified.
  • Group of 2 people
  • The in-text References and the Bibliography must be in  harvard’s citation style.
  • Weighing: Assessment I: 40%, Assessment  II 60% Marketing homework help



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