Social Media & Web Analytics
Go to the https://www.icrc.org/ website and social media presence and answer the following questions.
Assessment – wordcount: 2500 words
- Social media value creation model
- Define the social media value metrics
- Apply the eight layers of social media analytics
- Define and establish the social media network strategies
- Under your report, analyze the Predictive vs. descriptive text analytics
- Define your sources of location data
- Infers the decision-making process with the location analytics
- Expose the hyperlink of the Network analytics tools used as a base of your report. Marketing homework help
- Cover, Table of Contents, References, and Appendix are excluded from the total word count.
- Font: Tahoma 12,5 pts.
- Text alignment: Justified.
- Group of 2 people
- The in-text References and the Bibliography must be in harvard’s citation style.
- Weighing: Assessment I: 40%, Assessment II 60% Marketing homework help