Lesson 5: Ethical Issues in Marketing and Technology

MR651 Business and Human Resources Management

Lesson 5: Ethical Issues in Marketing and Technology

Activity 5: Privacy (100 points)
The Right to Privacy is central to ethical issues in information technology and the Internet.
Address the following issues concerning this concept. (A 4-page response is required.)

1. Discuss two (2) HR viewpoints and two personal (2) viewpoints related to the issues of
privacy and the exchange of information.
2. Discuss Patricia Werhane’s concept of reciprocal obligation, as it applies to the
3. Discuss the Kantian viewpoint of privacy. Which issue specifically is key to a Kantian
viewpoint? Explain.
4. How do privacy issues at the workplace raise ethical issues involving individual rights as
well as those involving utilitarian consequences?

Your Activity responses should be both grammatically and mechanically correct, and formatted
in the same fashion as the Activity itself. If there is a Part A, your response should identify a
Part A, etc. In addition, you must appropriately cite all resources used in your response and
document in a bibliography using APA style. (A 4-page response is required.)

Grading Rubric
Please refer to the rubric below for the grading criteria for this assignment.

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