Corporate Social Responsibility.
This project is designed to help you continue to develop the concept you began earlier.
Concept- Pseudo Company: Quick Shopper a new and innovative mobile application that will change how customers shop. Quick Shopper allows the customer to walk into any store go shopping and check out without needing a paper receipt. With the Quick Shopper app, the customer uses their mobile device’s camera, scanning products onto their device with a QR code on the product creating an electronic receipt that is stored either in the phones memory or on our servers eliminating the need for paper receipts, reducing waste, and allowing returns with extreme ease.
Instructions: Create a 1,000-word minimum length essay, not including an abstract, the required
essay cover/title page or references. APA formatting, spell/grammar checked, at least two
references are required.
1. Explain “Corporate Social Responsibility†(CSR) and how your company might
incorporate CSR into your strategic plan.
2. You have previously considered the top ten possible growth industries and narrowed your
interest to three possible industries/markets that you might successfully enter. Next,
select one that you may enter.
3. Briefly review the market/industry, its size, history, primary products and services
offered, predominant players, the kinds of products they need from an outside source, and
the reason you will be successful in this industry/market.
4. What obstacles to entry could impede your success? How do you overcome them?
5. Would a contract manufacturing partnership accelerate product readiness for new market
entry? Explain your reasoning.
